After a recent survey of the fitness industry, Club Industry management has decided to cancel the Club Industry Executive Summit that was planned for this May and roll much of the planned content into the Club Industry 2011 show.

“By focusing on one event this year, Club Industry 2011 at McCormick Place, Chicago, Oct. 12-14, we will better meet the direct needs of our industry,” Zari Stahl, group show director for Club Industry, wrote in an announcement to the industry. “Given the economic and scheduling challenges of attending multiple trade shows and events throughout the year, we decided to consolidate our efforts into producing one meeting that will best unite the entire fitness community under one roof. We firmly believe that this event is Club Industry 2011.”

The Club Industry conference in Chicago will now include a forum for CEOs, COOs, CFOs, CIOs, owners and general managers. It also will include enhanced networking functions.

“When the economy recovers, we will re-assess the need for an East Coast event,” Stahl wrote.