SAN RAMON, CA -- Butterfly Life President and CEO Mark Golob says that his company has moved offices and is rebranding itself.
Rumors have been swirling the past few days that Butterfly Life, a women-only express club chain, had ceased operations after its Web site was shut down and the phone line to its corporate office in San Ramon, CA, was disconnected.
Golob says the company moved to a smaller office in San Ramon. He declined to give a reason for the move, other than that the company downsized.
The Web site will be back up in the next 24 to 48 hours, Golob said this afternoon.
“We are nowhere close to closing our doors or being out of business,” Golob says.
Butterfly Life is transitioning from a 30-minute club model to a neighborhood women’s fitness center, Golob says, testing the new model with personal training and live classes. Instead of being known as Butterfly Life Healthy Living Solutions for Women, the company is changing its full name to Butterfly Life Women’s Fitness Centers. The company is currently not selling franchises, although once it does, the goal is for the clubs to produce more revenue from personal training and live classes, Golob says.
“Basically, what we’ve done is re-invent ourselves,” Golob says. “We didn’t want to sell franchises for something where people weren’t doing as well as they should. We’ll come out once this testing is done, and we’ll be selling franchises. I see a great need for a neighborhood women’s club with great classes, great equipment, low pricing.”
Golob would not comment about pending litigation against Butterfly Life involving past Butterfly Life franchisees.