Anytime Fitness, Hastings, MN, announced it has acquired Waxing the City, a salon business dedicated to waxing and hair removal services. The agreement was finalized on Oct. 9.
Currently, Waxing the City has four locations in the Denver area and one in Dallas. The first Anytime Fitness-owned salon will open in Woodbury, MN, in mid-December, with plans to begin expansion into franchise sales by April 2013.
“We’re excited to extend the Anytime Fitness mission of ‘improving the self-esteem of the world’ to the hair removal category,” Chuck Runyon, Anytime Fitness CEO, said in a statement. “WTC helps people feel good about themselves in a non-intimidating environment, much like Anytime Fitness has done for the last 10 years.”
Mark Daly, Anytime Fitness spokesperson, declined to disclose the purchase price of the acquisition to Club Industry.