President and CEO of Active Sports Clubs, San Francisco

Bill McBride is a health club industry veteran who started his full-time career in 1986. He has worked in virtually all aspects of club sales, management and operations.

In 2013, he became president and CEO of Active Sports Clubs, San Francisco. He also has his own consulting business, BMC3. Prior to that, he served as president and COO of Club One where he also had been vice president, commercial clubs. Prior to joining Club One, McBride was the senior vice president of sales and business development for The Sport & Health Co., Washington, DC.

McBride's background includes roles in sales, sales management, corporate sales management, general management, multi-site management, regional management, regional vice president and senior vice president. He has served as president on the board of directors for Mid-Atlantic Club Management Association and is an international presenter and industry-recognized expert in sales, sales management, general management, retention, club operations, service and leadership.

He is originally from North Carolina, and graduated with a bachelor's of science degree in business administration with a concentration in marketing from East Carolina University.