Michael Scott Scudder is CEO of Michael Scott Scudder’s Fitness Business Council and owner of Club Management Education & Training Online, an online consulting and education business for the fitness industry. He has three decades of experience in the fitness industry as general manager, executive director, owner and a consultant. He has advised more than 500 fitness facility organizations about advertising, marketing, sales, operations, management and business development. He provides training programs for health clubs on management, marketing, sales, demographics and member integration strategies. He has delivered online events to more than 12,000 club owners and managers. He has also been a speaker at various industry conferences, including Club Industry, and has written for several industry publications.