This press release was provided by Crunch. The Club Industry editorial staff was not involved in the creation of this content.
Crunch announces The Waterfront in Homestead, PA as its newest franchise location. Home to a slew of options to shop, eat, stay and play, Crunch will be The Waterfront's first fitness club, bringing the brand's unparalleled workout experience and No Judgments philosophy to the already flourishing epicenter.
Crunch Waterfront will kick off the first of many Crunch locations in the greater Pittsburgh region over the next few years. Behind Crunch Waterfront is Cornerstone Fitness, LLC. The firm has acquired the development rights for the greater Pittsburgh area and will be opening more Crunch clubs in the near future.
"It is always exciting to grow and bring Crunch's first-rate facilities and one-of-a kind workout options to new locations across the country. But, to work with the Cornerstone team and expand to the great city of Pittsburgh is really a milestone for us," said Crunch Franchise President, Ben Midgley.
Crunch Waterfront is set to open for workouts in March 2014 and is now under construction next to Dick's Sporting Goods. The new location features a 20,000 square foot facility with vast amounts of state-of-the-art cardio and strength training equipment, full-service locker rooms and a spacious group fitness studio to house a variety of Crunch's signature group fitness classes including, BodyWeb with TRX®, Yoga Body Sculpt, BOSU® Bootcamp and more. Expert personal trainers will be on hand to provide personalized fitness plans and access to an online fitness and nutrition program is also available for members.
"After looking at every fitness brand in the country, we identified Crunch as compelling given the unique combination of energy, fun and effective workouts at its premier facilities. At $9.95 a month, we don't think any other brand in the business comes close in the total value offered to the consumer," said Dana O'Brien, Managing Director, Cornerstone Fitness.
An enrollment center is now open at The Waterfront, across from Starbucks and is offering exclusive membership deals, including $0 Enrollment Fee for a limited time. The enrollment center will also grant a first-hand look into the club, with a display of 3-D renderings, floor plans and some of Crunch Waterfront's top-line equipment available to check out. To learn more about Crunch Waterfront, go to www.crunchwaterfront.com. For more information about opportunities with Crunch Franchise, go to www.crunchfranchise.com.
Crunch is a gym that believes in making serious exercise fun by fusing fitness and entertainment and pioneering a philosophy of No Judgments. Headquartered in New York City, and co-owned by New Evolution Ventures (NeV) and private-equity firm Angelo Gordon, Crunch serves over 300,000 members with 80 gyms worldwide, including 50 franchise locations throughout the country and Australia, and is rapidly expanding across the U.S. and around the globe. Go to www.crunch.com for more information.
About New Evolution Ventures™ (NeV)
Based in Northern California, New Evolution Ventures (NeV) is a private equity firm focused on the acquisition, development and operations management of fitness, health and wellness interests both domestically and internationally. Founded in 2008 by Mark Mastrov, Jim Rowley and Mike Feeney, the current team of NeV professionals is shaping the world of fitness, health and wellness one brand at a time. With a foundation representing over a century of business experience, NeV currently has operations and investments in more than 20 countries worldwide representing over 800+ facilities. For more information, visit www.nev.com.
About Angelo, Gordon & Co., L.P.
Angelo, Gordon & Co., L.P. is a privately held limited partnership founded in November 1988, and currently manages approximately $23 billion. The firm's investment focus centers on core competencies of real estate, credit, and private equity. Angelo, Gordon has over 200 employees (approximately half of whom are investment professionals) and is headquartered in New York, with associated offices in Chicago, Los Angeles, Washington D.C., London, Hong Kong, Seoul, Shanghai, Tokyo, and Sydney. For more information, visit www.angelogordon.com.