With the goal of creating a deeper, more immediate connection between its audience and vendors, as well as enabling more interactive capability with Club Industry content, Penton’s Club Industry, has announced plans to move to an exclusively online content model beginning in 2014.
ClubIndustry.com will expand its online focus on data and analysis with special online sections focused on vital topics in the industry, such as management/operations, technology and training/group exercise, for premium subscribers. Club Industry will continue to be supported by the newly launched Club Industry mobile app. In addition to the educational content offered in the site’s popular Step by Step columns, Club Industry will offer additional education for premium subscribers through new Master Class videos offered by the market’s top consultants. ClubIndustry.com also will feature Executive Insights videos highlighting opinions from industry visionaries, and a revamped continuing education program at the Club Industry Conference and Exposition.
According to a recent readership survey, the media outlet’s audience, made up of fitness facility operators and professionals, has embraced online, mobile and in-person offerings as a preference and on a more frequent basis: readers’ online and mobile usage increased by 66 percent and page views were 28 percent higher.
Pamela Kufahl, editor-in-chief of Club Industry, says, “”This is a bold move we’re making to 100 percent digital content, and our editorial content team is devoting its full attention to providing relevant content for our audience on a daily basis online. We are excited by the ability to have more interaction with our audience and provide more immediacy to them through this move.”
About Club Industry
Club Industry is a Penton trade publication for top-level executives and managers at commercial, nonprofit, university, corporate, medical, government and military, hotel, residential and member-owned fitness centers. The news and trends publication features a website, e-newsletter, monthly print and digital magazine, as well as a trade show, which will be held October 22-24, 2014, in Chicago. Visit us online at www.clubindustry.com or www.clubindustryshow.com.
For millions of business owners and decision-makers, Penton makes the difference every day. We engage our professional users by providing actionable ideas and insights, data and workflow tools, community and networking, both in person and virtually, all with deep relevance to their specific industries. We then activate this engagement by connecting users with tens of thousands of targeted providers of products and services to help drive business growth. Learn more about our company at www.penton.com.
Penton is a privately held company owned by MidOcean Partners and U.S. Equity Partners II, an investment fund sponsored by Wasserstein & Co., LP.