On Saturday, the inaugural Jack LaLanne Award will be presented at the IDEA World Fitness Convention in Los Angeles. Elaine LaLanne, Jack's wife of 51 years, will accept the award on her husband's behalf during that morning's general session. IDEA says the award will be presented annually "to an individual who has inspired the world to fitness through his or her work in the media or in the public eye as a significant role model for others to follow."
Saturday's award will come 25 years after Jack LaLanne accepted IDEA's Lifetime Achievement Award. (He accepted Club Industry's Lifetime Achievement Award in 2009.) Elaine told us in an email that in the invitation to come and accept the first Jack LaLanne Award, IDEA Executive Director Kathie Davis recalled that Jack did a number of fingertip push-ups during his acceptance speech.
"When I received an invitation from the IDEA Health and Fitness association and staff and their 150,000 affiliated fitness professionals to honor Jack, I was touched, thrilled, and excited for him," Elaine wrote in the email. "They are recognizing him as an icon in the industry, someone who all looked up to and continued to be inspired by. This is what this award is all about."
It's been an exciting time for Elaine, who turned 85 in March. She recently traveled back to her home state of Minnesota to celebrate her brother's 91st birthday. Andy Rorem, who turns 91 on Thursday, is a retired electrical engineer who worked on super computers. He's also a World War II veteran who received a Bronze Star Medal. Jack lived to be 96, so that makes at least two people in Elaine's life to live so long. Amazing.
Elaine's schedule just keeps getting busier. On Tuesday, the Electronic Retailing Association (ERA) will honor Jack with the inaugural DR Icon Award at the ERA Moxie Awards Gala in Las Vegas. The Sept. 15 ceremony at the Wynn Hotel is part of the annual ERA D2C Convention. The ERA calls Jack a longtime pioneer in the direct response marketing field. Elaine will be on hand to accept the award.
Jack died in January, but contrary to one of his popular phrases, his image is far from ruined.