Upon arrival home from my latest road trip late Monday night, I determined that I would not get on a plane again until October when I fly to Chicago for the Club Industry show. I‘ve been on too many planes and in too many hotels during the past three months. Granted, some of those trips were for pleasure, but some of them have been for business, too.
The latest business trip was this weekend for the FitLife Conference. It was worth the time it took to fly to the West Coast and drive three hours from Portland to Bend, OR (the scenery was beautiful!). I had the pleasure of presenting at the conference during one of the Sunday afternoon sessions. I gave my presentation (about how trainers and instructors can promote their club by promoting themselves) to about 50 trainers, instructors and directors at this small show for clubs in the Northwest.
The keynote speaker, Warren Wertheimer, was an author and former club owner. His presentation was a little “out there” for some of the people in the audience as some of my tablemates at dinner revealed to me, but I found his thought process to be fascinating. He believes that what gets created in the world and in our lives is what we want to be created. That means that your life is exactly how you want it to be, but you can change it.
“We have tremendous capacity to create what we want,” he said.
He recommended a DVD called “The Secret” that tries to demonstrate that that which we think about and focus our energy on comes into our lives.
How does this apply to clubs? In several ways. Every business that involves interaction with others is about extending love, so club owners must create an environment where people feel loved. Also, if you aren‘t making money at your club, it‘s not because of the competition--it‘s because you don‘t want to make money, he said. He also said that having fun should be one of your top priorities, and it should be a top priority for your staff, too, because that translates to your members and makes them feel good about being at your club. One other little tidbit before I end up revealing his whole speech: He said that thinking is only of value when executing decisions; it‘s not of value when making decisions. Instead, a person should use intuition to make decisions. When you make a decision, you should feel quiet and peaceful about it.
As I said, he offered some interesting ideas.
I had a great time during my short stay at the show. I am grateful to Chuck Richards of the Sunset Athletic Club for asking me to speak and to Amanda Obourne of FitLife for arranging my presentation. I enjoyed meeting several people there--some old acquaintances, such as Ron Poliseno of Checkfree and Jeff Masten of Salesmakers, and some new acquaintances such as Laura Davis of Sunset Athletic Club, Nelli and Cory from a club in a small town in Washington, and Karen and Denise who are partners in two clubs in Mt. Vernon, WA.
If you are a member of FitLife and you haven‘t attended this conference in the past, I‘d recommend you attend the next time it occurs. At the very least, the Seventh Mountain Resort is comfortable, the scenery is gorgeous, the activities (including the trade show Sunday night where attendees played games at the booth and drank away their worries) are fun and the sessions are informative. --Pam