I‘ve had several contacts with Checkfree (now part of Fiserv) at this show so far. At the opening reception, I chatted with Randy Ivey, who handles Checkfree‘s marketing. He‘s a good ol‘ boy from Texas, and he had hired a mentalist to be at the company‘s booth. Randy introduced the mentalist, Bob, to me at the reception, and Bob proceeded to impress me with his “reading” of me. He was accurate on the name of the person I was thinking of and information about a deceased relative. He then read our associate publisher, also getting his information correct.
Earlier today, I met with Matt McKernan and Ron Poliseno at Checkfree‘s booth to hear about the new software they are rolling out. It offers additional functionality and is easier to use with fewer screens and a touch screen option.
Later, I sat in on the Technology Summit, which is sponsored by Checkfree. At the seminar, Jeff Skeen, CEO of Titan Fitness Holdings, which is a Gold‘s Gym franchisee, spoke about the importance of technology to running a club company. Skeen has a technology background and had been CIO at Gold‘s Gym at one time, so his belief in technology and its importance to clubs is rooted in some history.
Both Skeen and Checkfree are excited about taking data and turning it into information. I‘m sure we‘ll be hearing more about this in the near future. --Pam