Planet Fitness to Open First Club in Elkhart, Indiana

This press release was provided by Planet Fitness. The Club Industry editorial staff was not involved in the creation of this content.

Planet Fitness, the nation's leading health club chain, announced it will be opening a new club in Elkhart, at 3253 Northview Drive, located in the North Pointe Plaza, across from Kmart. While under construction, the club will offer special pre-grand opening memberships for just $1 down. The official grand opening will be Tuesday, December 31, marking the chain's first location in Elkhart. 

The empty space next to RV Parts Nation has been gutted and transformed into a 20,000 square foot state-of-the-art facility.   It will be fully staffed and open 24-hours five days a week, 7am-7pm on weekends, and will feature an extensive selection of cardio equipment including treadmills, ellipticals, arc trainers, and stationary bikes. Every cardio machine is connected to an entertainment system consisting of multiple widescreen HD televisions.  Planet Fitness also offers upper and lower body strength machines, a 30-minute PF Express circuit, and a 12-minute ab circuit. The Elkhart club includes a PF Spa, with multi-level tanning, Red Light therapy booths, HydroMassage® beds and massage chairs.  Plus, a certified fitness trainer will be on staff weekdays, at no additional charge.

"Our mission is to offer a non-intimidating atmosphere for exercising, at a very affordable price," says Chris Klebba, owner of the club. Prices at Planet Fitness are extremely low, and start at just $10 a month.  Planet Fitness stands apart from other clubs, providing a relaxed atmosphere and a low tolerance for bodybuilders. Committed to helping people of various fitness levels, clubs have a Lunk Alarm®, which is an actual beacon light and siren intended to deter members from the hard-core, look-at-me behavior found in too many gyms.

About Planet Fitness

Named one of the fastest-growing private companies in America for three straight years by Inc. magazine, Planet Fitness consisted of just four gyms in 2003 and has revolutionized the industry with a combination of extremely low prices and a unique, friendly environment called the Judgement Free Zone®. Today the company has over 700 clubs nationwide, more than 4.5 million members, and has a partnership with The Biggest Loser, the NBC reality show that airs Tuesday nights at 8 o'clock. For more information, visit http://www.planetfitness.com/

Executive Insights Videos
Eric Affeldt, CEO, Club Corp
May 20, 2014
video
Club Industry

Preview: How High-End Clubs Differentiate Themselves and How They Are Changing

Preview video: Eric Affeldt, CEO of Club Corp, Dallas, shares his thoughts on the future of luxury clubs, how they are changing, how they compete with low-priced clubs and what other clubs can learn from them....More
Master Class Videos
Apr 21, 2014
Video
Club Industry

Preview: Close More Sales by Using Three Concepts and the Four-Chain Link

Use this plan to inform, inspire and persuade so you can close more membership sales....More
Instagram
Trends

Learn more by reading our stories about these industry topics:

Management

Nutrition/Weight Loss

Sales/Marketing

Technology

Training/Group Exercise

Club Info and News

Connect With Us
Subscribe to Our Newsletters