Planet Fitness Appoints Robert Anderson As Chief Information Officer

This press release was provided by Planet Fitness. The Club Industry editorial staff was not involved in the creation of this content.

Planet Fitness, the innovative health club franchise known for its Judgment Free Zone® and affordable prices, today announced that Robert Anderson has been appointed to the position of Chief Information Officer, reporting directly to Planet Fitness Chief Executive Officer Chris Rondeau. Anderson will be directly responsible for all technology initiatives within the company, ensuring that Planet Fitness has the best infrastructure, information systems and technology partnerships to drive the brand's strategic, aggressive growth.

Prior to joining Planet Fitness, Anderson established a Marketing and Business Development company, Dartmouth Data Ventures, and worked with clients including Planet Fitness, Radianse, Anseri Corporation, and several early stage technology start-ups. Prior to Dartmouth Data, Anderson was the Chief Information Officer for the State of New Hampshire, and was responsible for leading the conception, development, and implementation of the Office of Information Technology, an IT organization created to drive efficiency across all State agencies. His broad experience also includes several strategic positions at leading technology companies including Avaya, Bradford Networks, and Cabletron System. In his previous roles, Anderson was influential in launching new technology-based hardware and software products, and was also involved in defining growth strategies and leading large-scale customer support organizations.

"Robert is a dynamic leader and has a demonstrated track record of delivering exceptional results and fostering innovation," said Chris Rondeau, Planet Fitness CEO. "With more than 25 years of technology and executive leadership experience, we are thrilled that Robert is joining the Planet Fitness team and are confident that he will help us continue to implement best-in-class technology solutions for our franchisees and members."

"I am excited to join Planet Fitness, a highly differentiated brand that is full of momentum," said Robert Anderson, Planet Fitness Chief Information Officer. "Technology plays an important role in building the solid foundation that will help support Planet Fitness' aggressive expansion strategy. I look forward to working with the team to deliver innovative, cost‐effective, and advanced IT solutions and infrastructure that will help enhance the member experience and drive Planet Fitness' sustained growth."

Planet Fitness prides itself on providing a non-intimidating, judgment free environment at extremely affordable prices ($10 a month, or $19.99 a month for the PF Black Card®). All memberships include access to high quality cardio and strength equipment, unlimited small group fitness instruction by a certified trainer through the pe @ pf ® program, access to spacious locker rooms complete with showers and day lockers, and much more.

Currently, there are more than 700 clubs nationwide with more than 4.5 million members. Planet Fitness is also the proud, exclusive gym sponsor of NBC's The Biggest Loser®. For more information or to join online, please visit www.planetfitness.com or follow us on Facebook (www.facebook.com/PlanetFitness) and Twitter (www.twitter.com/PlanetFitness).

About Planet Fitness

Founded in 1992 in Dover, N.H., Planet Fitness is now the fastest-growing full size health club franchise in the United States, and has revolutionized the industry with a combination of extremely low prices and a unique, friendly, and hassle-free environment called the Judgment Free Zone®.

Planet Fitness has over 700 locations nationwide and has grown to more than 4.5 million members. The company prides itself on giving people an unbeatable value, top-notch facilities, and an atmosphere that focuses on the needs of occasional or first-time gym users rather than hard-core fitness fanatics. All Planet Fitness clubs feature a wide selection of brand-name cardio and strength equipment, and provide unlimited fitness instruction with all memberships.

Planet Fitness is a national brand partner of NBC's The Biggest Loser®. For more information, visit www.PlanetFitness.com.

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