Pivotal 5 Teams Up with FitPro, the Industry's Leader in Content Distribution for Fitness Professionals

This press release was provided by Pivotal 5. The Club Industry editorial staff was not involved in the creation of this content.

July 16, 2013 – Chicago, IL – Pivotal 5, an industry leader in wellness and fitness programming, announces a partnership between their KettleWorX brand and FitPro.

FitPro is the world’s largest association for fitness professionals and will support KettleWorX group-training instructors as the brand continues to grow as the first viable group kettlebell training solution for the commercial fitness industry.

This partnership will provide all KettleWorX instructor content, video and education material available through FitPro’s www.MyGroupFit.com subscription portal. FitPro’s portal will allow the network of KettleWorX certified trainers to have access to new material virtually anywhere on the world’s largest network for fitness industry professionals.

“We are excited to incorporate the KettleWorX Group Training system into our MyGroupFit structure and offer a cutting-edge way to deliver content through streaming and instantly downloadable formats,” said FitPro’s Vice President of Development, Cindy Williams. “As KettleWorX Group Training program continues to expand their network of trainers, it is essential to have a system that is easy to use and accessible for all trainers.”

FitPro currently has over a 125,000 members and subscribers in 82 countries.

“It is extremely important for us to design and define a way to deliver the KettleWorX instructor and trainer content in a way that is consistent with how the industry prefers to consume content,” said Craig Bradley, Vice President of Fitness Facilities at Pivotal 5. “For years FitPro has dominated fitness professional education – so partnering with their new site www.MyGroupFit.com was a perfect synergy for KettleWorX.”

KettleWorX group-training program for fitness facilities launched in March of 2013. KettleWorX programming is available at fitness facilities nationwide, and is on pace to be in over 2500 fitness facilities worldwide in 2014.

For more information on KettleWorX and Pivotal 5, visit KettleWorX.com and Pivotal5.com. KettleWorX is currently available in over 6,500 retail locations.

About FitPro

Fitness Professionals Ltd are the largest and most respected association for fitness industry professionals in the world. Today we have over 125,000 members in 82 countries, and each and every member trusts us to deliver the high-quality programs, publications, products and services they have come to expect from us since our conception back in 1990. More information is available at www.FitPro.com

About Pivotal 5

Founded in 2002 by Adam Schumacher, Pivotal 5 has become the go-to partner for commercialization, new product development, product supply and retail distribution for a variety of recognized fitness brands and products. Pivotal 5’s product line-up includes: Body by Jake, premium eco-fitness line Natural Fitness, Rejuvenation, and most recently KettleWorX. Pivotal 5 has built a talented, competitive infrastructure focusing on innovative brand/product development, direct to consumer product supply and retail distribution. The company partners with customers to ideate, develop and deliver results across channels including: wholesale, retail, and direct response/infomercial. Over the last 10 years, Pivotal 5 has supplied products for some of the best-known brands throughout the USA and Europe. More information is available at www.Pivotal5.com.

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