This press release was provided by Pivotal 5. The Club Industry editorial staff was not involved in the creation of this content.
Pivotal 5, an industry leader and trendsetter in wellness and handheld fitness products, today announces the acquisition of Lifeline USA. Lifeline has been a leading supplier of professional-grade functional fitness training equipment for the last 40 years. Teaming up with Pivotal 5, Lifeline will have the support of Pivotal 5’s marketing, commercialization and sales teams to continue to expand the brand’s presence worldwide.
Lifeline strengthens Pivotal 5’s brand platform by providing a well-respected elite training brand with a history of product innovation. Lifeline brings to Pivotal 5 over 20 patents, industry leading product development and a motivated team excited to build on the history of success. Pivotal 5 plans to expand Lifeline’s line of elite training and performance fitness training products while aggressively promoting the brand into new markets.
“Pivotal 5 has been a partner of Lifelines for over 10 years; there is nobody I trust more to carry on our tradition of building the best products in the world,” said Lifeline’s Founder Bobby Hinds. “Their success building other brands and their distribution network allows our team to focus on what we do best, innovative product development. I am excited for the future together.”
“Lifeline has revolutionized the fitness industry time and time again,” said Pivotal 5’s President/CEO Adam Schumacher. “We are excited to join forces with Bobby Hinds, Jon Hinds and the rest of the Lifeline team, to expand our innovative elite functional training equipment, build out our marketing platform and aggressively expand into new markets.”
For more information on Lifeline and Pivotal 5, visit LifelineUSA.com and Pivotal5.com.
LifelineUSA was founded in 1973 by fitness legend, Bobby “Sugar” Hinds. He pioneered the functional fitness industry with the development of the first beaded jump rope and other legendary products like the Lifeline® Portable Gym. For the last 40 years, the company has developed professional-grade products used for bodyweight, progressive variable resistance, and core training. The company offers a variety of fitness tools, including resistance cables, jump ropes, core trainers, suspension trainers and more. For additional information about LifelineUSA and its complete product offering, go to LifelineUSA.com.