This press release was provided by Pivotal 5. The Club Industry editorial staff was not involved in the creation of this content.
Pivotal 5, a proven leader in mass-market retail fitness and wellness solutions, today announced Alex Isaly as the new lead trainer for their popular KettleWorX training program. Isaly brings more than 15 years of industry experience and will be the face of KettleWorX revitalized home-exercise program, while also supporting its group-exercise platform for commercial fitness facilities, which launched in March.
Isaly is known as one of the most-visible fitness professionals in the world, and has spent the last two decades as an elite athlete, master trainer, national fitness program developer and nutrition expert. Isaly has both American Sport and Fitness Association Kettlebell Certification, and is a Certified Kettlebell Teacher through the International Kettlebell and Fitness Federation under renowned kettlebell trainer Steve Cotter. In addition, Isaly has been a go-to fitness expert for personal training, consulting, product development, educational programming for fortune 500 companies and celebrity clients such as; Andre Agassi, Gil Reyes, Dan O’Brien, Rahsaan Bahati, Proactive Health Solutions, Sproing Fitness, NIKE and Microsoft.
“We are thrilled to have Alex as KettleWorX Lead Trainer, spearheading the launch of the revitalized KettleWorX programming,” stated Pivotal 5 President and CEO Adam Schumacher. “Alex brings years of experience within the industry, coupled with vast kettlebell knowledge and certifications. We are confident he will be a great ambassador to bring kettlebell training to consumers of all fitness levels.”
KettleWorX at home program is a 20-minute kettlebell training program that features 3-dimensional movements utilizing three different training formats, cardio, core and resistance training, formatted to up-beat music. KettleWorX 3-dimensional movements emphasize side-to-side and rotational movements into free space with the kettlebell, working multiple muscles groups at the same time for an effective workout in half the time.
“I look forward to my new role as KettleWorX Lead Trainer, introducing their revitalized home program and the industry’s first viable group kettlebell training solution for the commercial fitness industry,” said Isaly. “Kettlebell training is an exceptionally effective way to stay fit, and kettlebells are an extremely under-utilized tool within the fitness world. I’m incredibly excited to be a part of this fast, fun and effective fitness program.”
Alongside Isaly, Pivotal 5 has enlisted a team of the nation’s top trainers and fitness programmers as KettleWorX Elite Trainers to support the brand’s entry into the fitness facility market, and effectively introduce revitalized home programing; Laura Wilson and Chris Freytag make up the KettleWorX Elite Training team.
Wilson will lead KettleWorX’s development of group fitness classes as Pivotal 5’s Director of Programing and has more than 12 years of experience as a fitness instructor, fitness manager, personal trainer and club owner, developing freestyle programming, pre-choreography and structured fitness programs. Freytag brings more than 20 year experience to the KettleWorX team and is the Chairman of the Board of Directors for the American Council on Exercise and is a certified group fitness instructor, personal trainer and health coach.
About Pivotal 5
Founded in 2002 by Adam Schumacher, Pivotal 5 has become the go-to partner for commercialization, new product development, product supply and retail distribution for a variety of recognized fitness brands and products. Pivotal 5’s product line-up includes: Body by Jake, premium eco-fitness line Natural Fitness, Rejuvenation, and most recently KettleWorX. Pivotal 5 has built a talented, competitive infrastructure focusing on innovative brand/product development, direct to consumer product supply and retail distribution. The company partners with customers to ideate, develop and deliver results across channels including: wholesale, retail, and direct response/infomercial. Over the last 10 years, Pivotal 5 has supplied products for some of the best-known brands throughout the USA and Europe. More information is available at www.Pivotal5.com.