For years, health clubs have offered single-price memberships where, for example, $49 per month gave members access to cardio and weight equipment, group exercise classes and the pool. Clubs both domestically and abroad, however, are offering more lower-cost base memberships and replacing lost revenue by focusing on personal training packages and premium offerings to boost their bottom lines It is time for more American clubs to do this, says Rick Mayo, owner of North Point Fitness, Roswell, ...

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