Some respondents for this story liked that the BBB has a rating system based on a fitness club's history of customer service performance rather than one or two instances of complaints that stick out on social media. Photo by Thinkstock.
As United States industry goes, health clubs certainly see their fair share of disgruntled customers. At a time when venting frustrations to a worldwide audience takes no time at all on social media sites, do longstanding reputation handlers such as the Better Business Bureau (BBB) still matter to health club owners? In a word, yes. Upper management and owners at clubs of all sizes say their BBB rating is still relevant even though many do not participate in the nonprofit's accreditation ...
Club Industry Freemium Content
This content is FREE to access as a registered user on ClubIndustry.com.
Why register for Clubindustry.com? It’s simple and free and here is a sample of what you get:
- The latest breaking news on club operators, manufacturers and vendors, including mergers and acquisitions and financial reports
- Insights from Club Industry editors
- Advice from industry experts on how to improve your business