As United States industry goes, health clubs certainly see their fair share of disgruntled customers. At a time when venting frustrations to a worldwide audience takes no time at all on social media sites, do longstanding reputation handlers such as the Better Business Bureau (BBB) still matter to health club owners? In a word, yes. Upper management and owners at clubs of all sizes say their BBB rating is still relevant even though many do not participate in the nonprofit's accreditation ...

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