October 1, 2011
First Word
Watch Out Who You Trust as You Build Your Fitness Business
Watch out who you trust as you build your fitness business....
Feature
The 2011 Best of the Best Health Club Program Winners
This year’s winners of Club Industry’s Best of the Best competition have something special that stood out from the other entries, despite some stiff competition in each category. ...
Industry Observer
High-End Health Clubs Use Creative Methods to Attract Members
High-end clubs such as The Houstonian have remained afloat even as the economy remains sluggish. In-city private membership clubs that offer high service levels and expensive pricing also have fared well during the past few years....
24 Hour Fitness Investing $20 Million in Three San Diego-Area Relocations
24 Hour Fitness is relocating three of its San Diego clubs over the next two years to the tune of $20 million....
University Recreation Centers Seek Sponsors
Corporate names are finding their way into university rec centers as directors pursue sponsorships....
Supplier Side
Clubs, Manufacturers Can Lessen Lawsuit Possibilities
Every club operator and fitness equipment manufacturer lives with the threat of liability lawsuits. Club operators in most states can protect their businesses with member waiver forms. But manufacturers are a bit more vulnerable. ...
Layout, Lighting and Locks Minimize Health Club Locker Room Thefts
Locker rooms can be one of the most difficult places in a club to protect. However, there are some steps club operators can take to minimize thefts....
Seniors Create a Loyal Membership Base for Pilates Studios
Seniors citizens may not be the first demographic that Pilates programming directors target, but many Pilates studio owners have found this market to be a valuable part of their programming. ...
Business Builders
Doing the Right Thing Matters to Your Health Club Members and Staff
Whether you are a health club owner, a general manager or a staff member, you are confronted with many opportunities to do the right thing or to do the wrong thing when no one is around to hold you accountable. ...
Retention Edge
Thinking of Your Personal Trainers as Coaches Can Help Increase Retention
Your personal trainers should think about more than selling personal training sessions....
Smart Design
Get the Best Contractor to Build or Renovate Your Health Club
Here are key points to consider in getting your project completed on time, for the best price and with quality work. ...
Sales Strategies
Instill a Learning Mindset in Your Health Club Sales Staff
You should have training materials, defined processes and plans that you expect all staff to deliver for consistent operations, and you should train everyone on them consistently. ...
Pro Shop
Pro Shop
The latest products for fitness clubs....
