Life Time Fitness is undergoing what some might consider a radical transformation. The company is shifting from a health club operator to “The Healthy Way of Life Company.” As part of that shift, the shelves at the company’s LifeCafés in its 105 clubs are filled with brands you would expect to see in a Whole Foods Market: KIND Bar, Honest Tea, Late July Organics, Sahale Snacks. At the end of last year, these brands replaced brands such as Muscle Milk that are staples ...

Club Industry Premium Content

This content is for Club Industry Premium Subscribers.

You may already have registered to be a Freemium subscriber to Club Industry, so why not upgrade to become a Premium subscriber? By doing so, you get access to even more of Club Industry's content and you receive special discounts that will add up to a lot more than the annual fee of $59. A premium subscription includes:

  • Exclusive news, features and how-to columns
  • Online education vidoes from our Master Class and Executive Insights series, featuring top consultants and fitness executives
  • A $150 discount on Club Industry's report "Get Prospects to Your Club: Lead Generation Tips for Health Club Operators"

All of this, and more to come, for an annual cost of $59.

Already registered? here.