Beyond the benefits to diabetics, programs directed to this market have the potential to bring in additional revenue and members for club operators and raise the profile of the facility as a business interested in keeping the community healthy. Photo by Thinkstock.
Exercise is powerful therapy for people with diabetes, but many people who have diabetes or are at risk for it need help starting an exercise program. Many fitness facility operators recognize this need and are offering diabetes prevention and management programs not only to help this market but also to attract new members. "We need to be doing this every place we can," says Kathy Gold, director of Outreach and Education for the Diabetes Research and Wellness Foundation. ...
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