BRICK, NJ — Sometimes the simplest of marketing ideas yield great results. It all started with one truck last year, colorfully painted with the WOW! logo, phone number and Web site address. The idea was to simply have a moving billboard out on the roads of New Jersey and a fixed billboard when parked.

Now, WOW! Work Out World, a family owned and operated health and fitness company with seven locations in New Jersey, has decided to expand the idea into a fleet of WOW! Vehicles. The WOW! fleet is comprised of three S-10 Chevrolet Crew Cabs, three Volkswagen Bugs, one Chevrolet Express van and one Ford F350 truck.