VANCOUVER, Wash.--(BUSINESS WIRE)--June 6, 2001--Direct Focus, Inc. (Nasdaq:DFXI - news), a marketing company for fitness and healthy lifestyle products with a direct business model, today announced that it was ranked No. 2 on BusinessWeek's listing of ``Hot Growth Companies.''

To win a position on BusinessWeek's list, a company must have excelled in three categories over the last three years: sales growth, earnings growth and return on invested capital. Direct Focus' three-year averages in the years 1998 through 2000 were 123% growth in sales, 147% growth in earnings and 51% return on invested capital.

In last year's listing of BusinessWeek's ``Hot Growth Companies,'' Direct Focus ranked No. 1. This year, Direct Focus was the only company to be listed among the top five growth companies for the second consecutive year.

``We are very pleased to again win recognition from BusinessWeek. Our rankings this year and last year show that we continue to maintain consistent growth,'' said Brian Cook, Chief Executive Officer. ``Our sophisticated direct marketing model, combined with our powerful Nautlilus and Bowflex brands and growing eCommerce sales, has resulted in record sales and profits. In coming years, we intend to continue to leverage our direct business model, expand our Nautilus commercial and retail business, and roll out new fitness and healthy lifestyle products. We are excited about the opportunities ahead.''