Where will the fitness industry be in 20 years? Will people still walk inside the doors of a building to run on a treadmill, take a group cycling class or participate in small group training? Or will the industry look much different with programs outside of clubs? Will the Exercise is Medicine campaign take off to the point where every doctor will actually prescribe exercise? Will health insurers routinely pay for this “medicine?” Or will people simply take a pill or drink a ...
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