CLARK, NJ –Four Cuts for Women clubs will be the first and only women’s express circuit facilities to use the new Kinesis products by Technogym. Cuts for Women are the franchised facilities launched by Cuts for Men founder John Gennaro. The clubs will open in mid November—two in New Jersey and one each in Ohio and Georgia—and will offer the traditional cardio workout combined with hydraulic strength training equipment. However, the facilities will add a third-element: Kinesis equipment by Technogym.
According to Technogym’s Web site, Kinesis uses “four panels of grips, cables and weight stacks patented by Technogym as ‘Full Gravity Technology,’ [to] allow for 360-degree, three-dimensional resistance-based multi-plane motion.”
This added third element comes with a price. The women’s facility startup costs are $69,950, which is $30,000 more than the Cuts Fitness for Men start-up costs. The men’s facilities don’t use the Kinesis products, but that could change in the future. Gennaro will be testing the Kinesis system at his corporate men’s facility early next year. If it works in his club, he may offer Kinesis to current and new men’s facility franchisees.
Cuts for Women has a limited-time, exclusive agreement with Technogym to be the only women’s circuit facility franchise using the Kinesis products. Once the clubs prove the usefulness of the equipment in their facilities, the equipment could be available to other women-only fitness facility franchises.
The co-ed Atlantic Clubs in New Jersey and some Equinox facilities already use the Kinesis equipment in their clubs, charging extra for members to use the equipment.