The Club Industry Conference and Exposition is returning to its roots and heading back to Chicago, where fitness facility operators will find the latest products and education in the industry at the McCormick Place Lakeside Center, Oct. 23-25.

“With the return to Chicago and the Midwest after a short hiatus, my team and I are looking forward to re-creating this important industry event,” says the show’s director, Erica Stone. “The three main pillars of any successful trade event are creative product demonstration capabilities, a robust networking platform, and a relevant, provocative education program.”

This year’s show features networking and education opportunities for everyone from club entrepreneurs to top personal trainers and fitness company executives.

The show officially kicks off with a welcome reception at the Public House from 6 p.m. to 7:30 p.m. on Wednesday, Oct. 23. However, activities begin earlier that day, starting with tours of three Chicago fitness clubs from 8 a.m. to noon. During those tours, attendees will learn about trends at these clubs, participate in fitness demonstrations and get business tips.

Also on that day, education sessions begin at 11 a.m., and this year, the conference includes tracks offering workshops on increasing non-dues revenue and professional development. The show also features new opportunities for fitness professionals who want to advance their careers and improve their businesses through the Club Industry Business Program, which offers half-day seminars for personal trainers and club entrepreneurs. Both seminars are offered from 12:30 p.m. to 5:30 p.m. on Wednesday.

“Personal trainers, entrepreneurial clubs owners, and prosumers are playing an increasingly important role in the fitness industry,” Stone says. “To meet the needs of this group, we’ve cultivated dynamic education and networking opportunities designed to provide our community with the tools they need to make their businesses successful.”

Personal trainers also can come together with facility operators and certifying organizations to meet and discuss the image and legitimization of the personal training profession at the W.I.T.S. Personal Trainer Summit at 2 p.m. on Thursday, Oct. 24. After the summit, Personal Fitness Professional (PFP) and Club Industry will present the 2014 Trainer of the Year Award at 4 p.m.

For established industry leaders, the invitation-only CEO Summit from 10 a.m. to 4 p.m. on Thursday, Oct. 24, is a valuable opportunity to meet with other C-level fitness executives. The event will include a luncheon speaker, roundtable discussions and a panel discussion. Speakers include Joe Cirulli, founder and CEO of Gainesville Health and Fitness Centers; Brent Leffel, president of New Evolution Ventures; Eric Affeldt, president and CEO of ClubCorp; and Annbeth Eschbach, CEO of Exhale Spas.