AGOURA HILLS, CA — BroadcastVision filed Chapter 11 on July 6 in the U.S. Bankruptcy Court Central District of California hoping to reorganize its business with a platform of new products while continuing to offer replacement parts, service and support of its existing products.

“The Chapter 11 reorganization also allows for new investment and partnership opportunities that were previously financially prohibitive and unappealing,” says Kevin Fee, vice president of marketing for the company.

To signify the change, the company renamed to BVE, an acronym for BroadcastVision Entertainment. Other changes include trimming operating costs, revamping customer service from outsourced to in-house, consolidating key management positions, and adding new regional and international sales managers. BVE plans to ship several new products in September.