24 Hour Fitness Launches Team USA Bootcamp Program

This press release was provided by  24 Hour Fitness. The Club Industry editorial staff was not involved in the creation of this content. 

SAN RAMON, Calif.-- 24 Hour Fitness, a proud sponsor of the United States Olympic Committee (USOC) and Official Fitness Center Sponsor of the U.S. Olympic and Paralympic Teams, introduces a Team USA Bootcamp into all club markets next month, as the Rio 2016 Olympic Games begin.

Team USA Bootcamp is inspired by Team USA athletes, and the five distinguished “Team 24” U.S. Olympic and Paralympic Team athletes announced by 24 Hour Fitness earlier this year. The 50 minute program is a fun, fast-moving interval strength circuit-style workout that delivers total body conditioning, core challenges and mental training that will leave participants feeling like champions. The mix of workout movements begins with a group warm-up, moving briskly into a cardio challenge, lower then upper-body circuits, and a core circuit. Between each circuit is a unique Team USA Challenge—an energy blast that combines physical and mental abilities, similar to the challenging training regimens of Team USA athletes.

“In our relationship with Team USA, we are extremely moved by the inspiring and relatable athlete stories,” said Lashaun Dale, Vice President, Content & Programming, 24 Hour Fitness. “The Team USA Bootcamp helps us channel the energy and motivation we get from these athletes, particularly during the Olympic and Paralympic Games, in order to inspire our own fitness journeys.”

“We’ve noticed that our members are more compelled to accelerate their gym workouts during the Olympic Games. When we witness greatness at its best during the Rio Games, we want to step up our game too. This program delivers an excellent opportunity to do just that,” Dale noted.

Members of Team 24 include:

  • Conor Dwyer, an elite swimmer and Olympic gold medalist participating in individual and relay events. Dwyer won a gold medal as a member of the winning U.S. 4×200-meter freestyle relay team at the London 2012 Olympic Games. In total, he has won 14 medals in major international competitions.
  • Gwen Jorgensen, a two-time world champion triathlete and the only U.S. woman to win back-to-back elite world titles in triathlon. She holds the women’s record for career ITU World Triathlon Series (WTS) wins with 15, and she has won every race she has started since May 2014 for 12 consecutive wins on the WTS circuit. In 2015 Jorgensen became the first triathlete —man or woman—to complete an undefeated season.
  • Alysia Montaño, a middle distance runner and seven-time U.S. outdoor national champion. She has represented the United States at numerous international championships including the London 2012 Olympic Games. She distinguishes herself by wearing a flower in her hair while running, a personal affectation she adopted to celebrate her femininity while training.
  • Lex Gillette, one of the top visually-impaired long jumpers in the world, winning the silver medal at the 2004, 2008 and 2012 Paralympic Games. He is the current world record holder in the F11 men's long jump and is the only completely blind athlete in the world to eclipse the 22-foot barrier in the long jump.
  • Cortney Jordan, a two-time U.S. Paralympic swimmer with medals from both the 2008 and 2012 Paralympic Games. Jordan won eight Paralympic medals in her classification: one gold medal (50 meter freestyle), five silver medals (50m freestyle, 100m freestyle-twice, 400m freestyle-twice) and two bronze medals (100m backstroke, 200m individual medley).

Since 2004, 24 Hour Fitness has proudly partnered with the U.S. Olympic and Paralympic Teams to support Team USA’s top competitors as they work tirelessly to bring home the gold. More than 100,000 athletes have passed through the Olympic Training Centers and utilized equipment provided by 24 Hour Fitness in their quest to compete at the Games. 24 Hour Fitness also helped design and outfit the High-Performance Training Centers (HPTC) in London in 2012 and Beijing in 2008, and this dedication continues with the HPTC at the Rio 2016 Olympic and Paralympic Games.

The Team USA relationship also offers interesting opportunities for club members and consumers to engage with the athletes and the Rio 2016 Olympic and Paralympic Games including:

  • Behind-the-Scenes With 24Life™ Magazine: Bringing the stories of the Team 24 athletes to life with insights into the delicate balance of professional and family commitments that similarly challenge each of us daily. Alysia Montaño is profiled in the recent 24Life cover story as she reflects on her “Road to Rio.” Visit: 24Life.com. Download the free 24Life app from the Apple store or Google Play. The magazine is free to members and consumers alike.
  • The View Inside: 24 Hour Fitness helps to design and outfit the High Performance Training Center at the Rio 2016 Olympic and Paralympic Games and will provide the expertise to staff it as well. More than 700 employees of 24 Hour Fitness from throughout the U.S. applied for the honor of serving the athletes as Fitness Ambassadors, of which 18 candidates were selected. Their “view from the inside,” will be shared through 24Life media channels for members to enjoy as the Rio Games unfold.

About 24 Hour Fitness
Headquartered in San Ramon, Calif., 24 Hour Fitness is a leading health club industry pioneer, serving nearly 4 million members in over 400 clubs across the U.S. For more than 30 years, the company has been dedicated to helping members change their lives and reach their individual fitness goals. With convenient club locations, personal training services, popular group exercise classes and a variety of strength, cardio and functional training equipment, 24 Hour Fitness offers fitness solutions for everyone.

Please visit 24hourfitness.com for more information and to find the club nearest you.

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