Netpulse Boosts FitStudio by Sears Experience With New Digital Fitness Platform

This press release was provided by Netpulse Inc. The Club Industry editorial staff was not involved in the creation of this content.

Netpulse, Inc., the fitness industry's leading media and data services company, announced an agreement with Sears Holdings, the largest U.S. retailer of fitness-related products, to integrate its NetpulseOne digital fitness platform into the FitStudio by Sears web community. 

FitStudio by Searsis an innovative online community helping members lead a fit life by providing resources such as exercise programs, video workouts, and expert advice. NetpulseOne will enable FitStudio to deliver an enhanced customer experience by providing the ability to connect to fitness equipment, mobile apps and personal fitness devices as well allowing FitStudio members to set goals and participate in challenges and events.

The NetpulseOne platform will provide FitStudio community members with new tools to track their fitness and nutrition with leading third-party apps and devices like FitBit®, MapMyFitness®, BodyMedia®, and MyFitnessPal®. Additionally, Netpulse's xID™ identity system is integrated in many treadmills and other fitness equipment so customers can easily sync and track fitness activity from their Sears-purchased fitness equipment as well as the equipment in their local fitness center.

"NetpulseOne services will help motivate FitStudio members by providing them the ability to create and track fitness goals, join local and national challenges, and recognize accomplishments," said Chris Westall, GM / Director, eCommerce Experience at Sears Holdings. "We are excited to be working with Netpulse and look forward to continuing to expand the integration of our use of the platform to engage members with our brand and connect to other services like our Shop Your Way™ rewards platform."

"Connected fitness equipment, devices, and apps are changing the way consumers exercise and socialize around fitness," stated Bryan Arp, Co-Founder and CEO of Netpulse. "We have created a platform that provides a new way for companies to engage their customers under their brand. Sears, as the largest seller of fitness products, has a huge opportunity to utilize fitness technology and services to connect and reward consumers after their initial purchase."

About Netpulse

Headquartered in San Francisco, CA, Netpulse, Inc., is a media and data services company focused on delivering dynamic, interactive products and experiences to active-lifestyle consumers. Netpulse delivers a personalized media experience that makes exercising more enjoyable and rewarding. Netpulse media products, which are available through exercise equipment in fitness centers, home fitness equipment, and through mobile applications, provide advertisers with direct one-on-one access to a highly engaged audience that is difficult to reach through traditional media. Netpulse investors include August Capital, Javelin Venture Partners, and DFJ Frontier. To learn more about Netpulse products and services, visit or contact, 1-877-NETPULSE.

About Sears Holdings

Sears Holdings Corporation (NASDAQ: SHLD) is a leading integrated retailer with more than 2,500 full-line and specialty retail stores in the United States and Canada and the home of Shop Your Way, a social shopping experience where members can earn points and receive benefits across a wide variety of physical and digital formats through Sears Holdings is the leading home appliance retailer as well as a leader in tools, lawn and garden, fitness equipment, and automotive repair and maintenance. Key proprietary brands include Kenmore®, Craftsman® and DieHard®, with a broad apparel offering, including such well-known labels as Lands' End®, the Kardashian Kollection™, Jaclyn Smith™ and Joe Boxer®, as well as Sofia™ by Sofia Vergara and The Country Living™ Home Collection. Sears Holdings Corporation operates through its subsidiaries, including Sears, Roebuck and Co. and Kmart Corporation. For more information, visit Sears Holdings' website at

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