This press release was provided by the National Academy of Sports Medicine (NASM). The Club Industry editorial staff was not involved in the creation of this content.
The National Academy of Sports Medicine (NASM), the nation’s premier certification body for fitness professionals, was recently recognized with two awards at the annual American Marketing Association, Phoenix Chapter Spectrum Awards. The categories won were Broadcast – Radio and Broadcast – Television.
NASM earned awards in both categories for the use of a creative media testing strategy, a first for the personal training certification and fitness education industries. The radio and television spots focused on enticing offers, specifically a no cost, 14-day trial of the NASM Certified Personal Training (CPT) program. The advertising campaign generated nearly 20,000 leads and contributed to 40 percent year-over-year revenue growth.
“We have exceeded our expectations and business goals over the past year, due in large part to the innovative approach we take with our marketing. It’s an honor to be recognized for our broadcast initiatives,” said Andrew Wyant, president of NASM.
On the heels of a successful 2013, NASM has continued to make strides in expanding its marketing initiatives, by launching its first ever, national infomercial. The spot aired in multiple markets on cable networks throughout March 2014. For more information, please visit http://www.nasm.org/.
The Spectrum Awards are presented annually by AMA Phoenix and showcase exceptional marketing and public relations efforts. Campaigns from the 2013 calendar year were reviewed across 45 categories and judged by an expert panel based on objectives, strategies, tactics and results achieved. NASM was one of just 40 other Valley-based companies that were finalists this year.
About NASM
Since 1987, the National Academy of Sports Medicine (NASM) has been a global leader in providing evidence-based certifications and advanced credentials to health and fitness professionals. In addition to its NCCA-accredited fitness Certified Personal Trainer (CPT) certification, NASM offers a progressive career track with access to Advanced Specializations including the Corrective Exercise Specialist (CES), Performance Enhancement Specialist (PES), Continuing Education courses, and accredited Bachelor and Master Degree programs. The NASM educational continuum is designed to help today’s health and fitness professional enhance their career while empowering their clients to live healthier lives.