My Gym Enterprises and CHALK Preschools Combine Forces to Bring the My Gym Fitness Experience into the Classroom

This press release was provided by My Gym Enterprises. The Club Industry editorial staff was not involved in the creation of this content.

My Gym Enterprises, the corporate parent of the globally-recognized My Gym Children’s Fitness centers, has finalized an agreement with CHALK Preschools, the award-winning and innovative owner-operator company with school locations in Los Angeles and Chicago, to integrate the acclaimed My Gym child fitness curriculum into CHALK’s preschool classrooms.  Working together, the two organizations have created a groundbreaking fitness-conscious learning program for children 24 months through 5 years of age – the important preschool years that have proven to be a period in which healthy lifestyle habits, early fitness, and cognitive development are critical to assuring well being as adults.

Marking the first time that the globally-renowned My Gym fitness program will serve as an educational staple within the preschool environment, the agreement underscores both CHALK and My Gym’s commitment to educating the whole child.  The "My Gym's Healthy Lifestyle Preschool Curriculum" encompasses the entire spectrum of physical and emotional wellness, and introduces such important life values as goal-setting and tracking and self-motivation. In addition to introducing My Gym’s gold standard physical fitness program for children, the My Gym/CHALK program also features a rounded wellness curriculum that includes nutrition, hygiene for youngsters and the development of healthful lifestyle habits.

Set to launch in January 2014, all five of the CHALK preschools will integrate the in-class My Gym curriculum, a time-tested program developed by noted child development experts to empower growing children by helping them acquire the skills, confidence and positive self image needed to become healthy young adults.

The CHALK preschool locations include Westwood and Venice, California; and Lakeview, Clybourn Corridor and Lakeshore East, Chicago. 

“The mission of CHALK has always been to immerse our preschoolers in a curriculum that embraces the whole child. We have the unique ability to engage children in educational areas that are vital to their healthy growth and emotional well-being. My Gym has been revered by families for over thirty years and has the same commitment and approach to nurturing children as CHALK.  We look forward to launching the My Gym program in all of our schools,” said Doug Oleff, President of CHALK Preschools.

“We are extremely pleased to work with CHALK Preschools integrating the My Gym fitness program into their classrooms. We are well underway in providing expert formal training to CHALK faculty members at each preschool where they will receive My Gym Enterprises certification required to uphold the high quality of knowledge and expertise expected of My Gym instructors. We are excited to be launching our program in January and bringing the My Gym experience to CHALK preschoolers and their families,” said Cory Bertisch, Chief Executive Officer of My Gym Enterprises.

The elite CHALK preschools together with My Gym are one of the first programs in the nation to follow the Strategies to Increase Physical Activity Among Youth as defined by the Physical Activity Guidelines for Americans Midcourse Report prepared by the U.S Department of Health and Human Services.  In addition, My Gym is also affiliated with the President’s Council on Fitness, Sports and Nutrition as an official advocate of the PALA+ Healthy Lifestyle Challenge and endorses the First Lady’s efforts with “Lets Move! Child Care.”  

About CHALK Preschools

CHALK Preschools is an independent, private, owner-operated small business that set a new standard for all preschools with its innovative curriculum, loving environment and fantastic spaces. CHALK believes in providing a well-rounded, structured education, enhanced with play and creativity. Learning becomes play, play becomes learning and teachable moments happen all of the time. In 2005 the first CHALK Preschool opened in Illinois and was met with high demand for our product -- warm, welcoming, loving teachers and staff who incorporate core curriculum goals based on early childhood learning standards and the arts within a loving, stimulating environment. The high standards in education and care for aesthetics, backed by an amazing experience for both children and parents has kept CHALK thriving and expanding.

Over the next 6 years, three CHALK Preschools were opened in Chicago, Illinois and two in Los Angeles, California. In 2013 CHALK Preschool Online was launched in order to provide an early education program to ALL children for FREE. The next phase in CHALK's commitment to providing the most well-rounded educational experience possible is a new exclusive collaboration with the world renowned My Gym company. CHALK is integrating My Gym's successful curriculum into the daily programming at all five locations. CHALK and My Gym together are leaders in educating the whole child. For more information please visit www.chalkpreschool.com.

About My Gym Enterprises

Established in 1983, My Gym is a leading fitness center destination for children with more than 260 locations worldwide, including international locations in China, France, Canada and Brazil among others. More than 30 additional locations are planned to open worldwide in the next 12 months. My Gym combines innovative, early physical education/pre-gymnastics classes with state-of-the-art facilities to empower children - ages 6 weeks to 13 years - by helping them acquire the skills, confidence and positive self-image needed to become healthy young adults.

My Gym’s award winning, structured, noncompetitive, and age-appropriate classes and birthday parties enhance children’s overall development through games, music, exercise, sports, gymnastics, puppets, special rides, and fun. The children gain strength, balance, coordination, fine and gross motor proficiency, agility, flexibility and social skills. In 2012, My Gym launched their new interactive Building Blocks Program to all enrolled children aged 2.5 years and older.

The Program helps children work toward specific milestones in their physical, cognitive and emotional development and then celebrates their achievements with stickers, progression ribbons, medals, trophies, graduation certificates, and more in periodic Building Blocks Acknowledgment Ceremonies. The My Gym television show, “My Gym At Home” airs on BabyFirstTV, a 24/7 channel focusing on children’s development. My Gym has ranked #1 in the Children’s Fitness Franchise category by Entrepreneur Magazine for 2014. For more information about My Gym and the location near you, please visit www.MyGym.com.

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