Muscle Sport Productions, AFS Sign Strategic Collaboration

This press release was provided by AFS. The Club Industry editorial staff was not involved in the creation of this content.

The Association of Fitness Studios (AFS) and Muscle Sport Productions (MSP), owners of Evolution Sports Expo, today announced a special relationship designed to provide additional value to both parties’ constituencies.

The agreement calls for AFS to exclusively present business education seminars at the annual Evolution Sports Expo in Santa Clara, CA in June 2015, an event that draws over 15,000 attendees including many owners and fitness professionals in a wide variety of disciplines.

"Our event attracts thousands of mixed martial arts competitors, trainers, and owners, along with a strong core of fitness studios" said MSP owner George Jackson, himself a longtime facility owner and fitness promoter. "We are eager to provide our community with AFS’ hands-on business education and networking experience to meet their business needs." 

The annual Evolution Sports Expo takes place June 26-28 at the Santa Clara Convention Center.  This premier event presents competitions in kickboxing, wrestling, boxing, and mixed martial arts.  The accompanying Expo showcases the latest trends in fitness, best practices, and access tools for advancing attendee’s fitness business.

"We're very pleased to partner with George Jackson and his event," said Josh Leve, AFS co-founder and President. "We're excited to be providing meaningful business education to this elusive segment of the fitness studio market."

About Muscle Sport Productions

Muscle Sport Productions has been producing NPC physique events since 1984 and the San Jose Championships is one of the first NPC events established in the US.  The company has grown over the years to include over 15 events and attracts athletes from all over the US and internationally.

For more information and event details see www.evolutionsportsexpo.com or call (408) 384-9039.

About AFS

The Association of Fitness Studios (AFS) is the only membership community dedicated solely to the business of fitness studios.  AFS provides studio owners and developers a wide array of business-specific products, services, and benefits that enable them to more effectively manage and grow their businesses, building on the passion, compassion and courage they’ve already shown. www.afsfitness.com