Millennium Partners Sports Club Management Unveils Exhibit of Renowned Danish Artist Per Hillo at Reebok Sports Club/NY

This press release was provided by Millenium Partners Sports Club Management. The Club Industry editorial staff was not involved in the creation of this content.

Millennium Partners Sports Club Management LLC announced the installation of a Per Hillo art exhibit at Reebok Sports Club/NY to enhance the Club experience and support the mission of one of its community partners, Life is good Playmakers.

A renowned Danish artist, Hillo is known globally for his bright and glamorous paintings that mix modern and romance in an awe-inspiring way. At the May 14th event, he will create a painting live for Club members and will donate 50 percent of all profits from his exhibit sales to Life is good Playmakers, whose mission is to help kids overcome poverty, violence and illness.

“Featuring Per’s incredible works of art adds to the inspiring and invigorating environment we’ve created for our Members,” says Tonya Jacobs, Reebok Sports Club/NY Regional Director of Operations. “And we’re thrilled to support Playmakers, an organization near and dear to our hearts that we’ve supported since July 2012.”

The idea for the exhibit originated with international fashion model, singer, producer and longtime Club member, Malena Belafonte, who introduced Reebok Sports Club/NY to the artist. Called “Heart and Soul,” the exhibit “captures the happiness and inspiration infused in every one of Per’s paintings,” Belafonte said. “Exhibiting his heartfelt art aligns with what Reebok Sports Club/NY has come to mean for me and thousands of Members — a soul-filled, true-to-yourself, inspirational way of living.”

For Hillo, partnering with Reebok Sports Club/NY to support Life is good Playmakers perfectly matches his mission as an artist. “I am honored to be exhibiting in this grand environment with such a loyal following — and I feel even better about supporting a charity. Being able to support other people's dreams is my passion.”

About Millennium Partners Sports Club Management LLC

Millennium Partners Sports Club Management LLC is an operator of seven premier health clubs committed to helping Members achieve their fitness goals by providing an extensive range of amenities and programs, as well as access to highly experienced fitness professionals, all within unrivaled venues that artfully blend state-of-the-art fitness equipment with cutting-edge technological innovation. The sports and fitness clubs within the company’s portfolio include Sports Club/LA complexes in Boston, Chestnut Hill, Miami, San Francisco, Washington DC and New York's Upper East Side as well as Reebok Sports Club/NY.

About Per Hillo

Per Hillo is a successful Danish artist known around the world for his bright and glamorous paintings loved by celebrities and royalty alike. Describing his genre as "New Romantic," Hillo mixes modern with romance in an awe-inspiring way. He has been commissioned to do comprehensive assignments and decorations, such as Pandora’s headquarter and a bronze sculpture to Her Majesty Queen Margrethe of Denmark. His latest exhibit is called “Heart and Soul.” For more information on Per Hillo, contact Pink Pirate Agency at pinkpirateagency(at)gmail(dot)com or visit

About Life is good Playmakers

The Life is good Playmakers is The Life is good Company’s accredited 501(c)(3) public charity, whose mission is to help kids overcome poverty, violence and illness by partnering with frontline professionals – such as teachers, social workers and Child Life Specialists – who dedicate their lives to caring for them. The Life is good Playmakers use the power of play to build healing, life-changing relationships with the children in their care and have partnered with over 3,500 frontline professionals who care for over 209,000 children each year. For more information, visit

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