Proactive Partners, a division of TCA Holdings LLC, Chicago, has changed its company name to Midtown Health.
The move closely aligns the company with its sister division, Midtown Athletic Clubs, which owns and operates 10 tennis and fitness facilities in the United States and Canada, including five in the Chicago area. Midtown Health has partnered with several corporations since 1969, including McDonald’s Corp., Kraft, Sears Holdings and CDW, along with hospital and health systems that include Mercy Health Partners and the Henry Ford Health System.
“Our new company name reflects Midtown’s position as the industry’s leading provider of fitness center management and wellness solutions,” Midtown Health President Debra Siena said in a company statement released on Monday. “We’re in the business of health, delivering health to our clients’ bottom lines and to their employees, patients and club members.”
Midtown Health, which has a new logo and a new website (www.midtownhealth.com), also entered into a new partnership with Astellas North America to provide management services for The Well Fitness Center, scheduled to open July 1 in Northbrook, IL.
Alan Schwartz, Club Industry’s Lifetime Achievement Award winner in 2007, founded TCA Holdings with his father, Kevie, in 1969 when it was then known as Tennis Corporation of America. In 2005, TCA Holdings was split into four divisions: Midtown Athletic Clubs, Midtown Health (Proactive Partners at the time), Tennis Corporation of America, which develops and licenses tennis products and programs, and Columbia Equities, a real estate and health club investment company.