David Buzo was working out one day in early January, right in the heart of the New Year's advertising push by health club companies, when something on his iPhone caught his attention. While using the Internet radio streaming service Pandora to listen to music on his iPhone, Buzo saw an advertisement for LA Fitness. Later, he saw another advertisement for Anytime Fitness. This new avenue of health club advertising is right up Buzo's alley. Not only is he a digital media ...

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