To properly use social media, you have to watch the back-end of the process and measure the engagement you are getting. Photo by Thinkstock.
You're posting regular updates on Facebook, sharing links on Twitter and creating a blog on your fitness facility's website. But how do you know how successfully your social media efforts are connecting with your audience? Whether you have 100 followers or 1,000, it is important to research how your audience is interacting with your content. By tracking your user activity, including shares, comments and views, you can get an idea of whether your social media strategy is effective in ...
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