Kevin Barringer, founder of Los Angeles-based Body Boxing Bootcamp, wanted to build a brick-and-mortar storefront for his 17-year-old personal training business, which he conducts in Los Angeles-area parks. So he turned to Indiegogo, a crowd-funding site. In January, The Wall Street Journal reported that more than 200,000 campaigns had been launched on Indiegogo. Barringer says he liked Indiegogo because entrepreneurs can keep the funds raised even if they do not hit their goal. "I ...

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