Club operators should make sure their marketing includes a mix of channels, including digital and print, with a clear, consistent message that follows the buying cycle of the industry. Photo by Thinkstock.
An effective marketing campaign can mean the difference between a club that succeeds and one that fails. You need a well-organized plan that can help you meet the goals of your business. But how do you know if your strategies are working? "[Owners] tend to make the same mistakes over and over because they don't realize they're making a mistake," says Bob Sisk, co-founder of Profit Partners LLC, a health club marketing company. The following are the top five marketing ...
Club Industry Freemium Content
This content is FREE to access as a registered user on ClubIndustry.com.
Why register for Clubindustry.com? It’s simple and free and here is a sample of what you get:
- The latest breaking news on club operators, manufacturers and vendors, including mergers and acquisitions and financial reports
- Insights from Club Industry editors
- Advice from industry experts on how to improve your business