An effective marketing campaign can mean the difference between a club that succeeds and one that fails. You need a well-organized plan that can help you meet the goals of your business. But how do you know if your strategies are working? "[Owners] tend to make the same mistakes over and over because they don't realize they're making a mistake," says Bob Sisk, co-founder of Profit Partners LLC, a health club marketing company. The following are the top five marketing ...

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