An effective marketing campaign can mean the difference between a club that succeeds and one that fails. You need a well-organized plan that can help you meet the goals of your business. But how do you know if your strategies are working? "[Owners] tend to make the same mistakes over and over because they don't realize they're making a mistake," says Bob Sisk, co-founder of Profit Partners LLC, a health club marketing company. The following are the top five marketing ...

Club Industry Freemium Content

This content is FREE to access as a registered user on

Why register for It’s simple and free and here is a sample of what you get:

  • The latest breaking news on club operators, manufacturers and vendors, including mergers and acquisitions and financial reports
  • Insights from Club Industry editors
  • Advice from industry experts on how to improve your business

Already registered? here.