March 1, 2010
First Word
When You Give a Little, You Get a Lot
I'm one of those sappy people who can get emotional watching commercials. One of my favorite commercial ad campaigns is the Liberty Mutual campaign. The...
Top 100 and Best of the Best Time
Later this month, I encourage you to visit www.clubindustry.com to fill out the Top 100 clubs form. It's time to start compiling our annual list, and you don't want to be left out. Deadline is April 30...
Feature
Health Clubs for Children Are a Growing Trend
The fitness industry is seeing an increase in the number of children's clubs as the White House encourages more physical activity for kids....
Opening University Rec Centers to the Community
If you stop by the $10 million wellness center at South Dakota State University (SDSU), Brookings, SD, in the late afternoon, you'll see students working...
NIRSA's Annual Conference Goes to Anaheim, CA
Delegates can catch a wave of opportunity at the 61st annual Conference and Recreational Sports Exposition hosted by the National Intramural-Recreational...
Industry Observer
Life Time Begins Year Optimistically
CHANHSSEN, MN -- Life Time Fitness is off to a good start in 2010. On Jan. 9 in Houston, Life Time set a new world record for having the most participants...
Proposed Dietary Supplement Safety Act Could Hold Health Club Operators Liable for Safety of Supplements
WASHINGTON, DC -- Health club owners could have new reasons to be wary of selling sports supplements if proposed legislation recently introduced by Sen....
Club Owners Value Green but Doubt Its Business Benefits
A majority of club operators say that they think positively about implementing environmentally friendly practices in their businesses, but a majority...
Bally Appoints New CMO
CHICAGO -- Bally Total Fitness, Chicago, has appointed Dennis Cary as its senior vice president, chief marketing officer....
Air Force Opens Latest Functional Fitness Center
LUKE AIR FORCE BASE, AZ -- An 8,000-square-foot functional fitness facility recently opened at Luke Air Force Base...
Supplier Side
Group Strength Classes Lead and Follow Growth in Strength Training
Group exercise strength classes are among the most popular classes offered at Revolution Fitness in Cincinnati. The facility offers full memberships...
Cybex Expands Its Efforts to Growing University and Military Markets
MEDWAY, MA -- Despite a still uncertain future for the fitness industry, Cybex International is moving ahead, promoting its Arc Trainer and Bravo strength...
Certifying Agencies Not Threatened by Proposed Bills
OVERLAND PARK, KS -- Despite ongoing state legislative activity related to personal trainer bills, several companies that offer personal trainer certifications...
Business Builders
No Two Members Are Exactly Alike, So Cater to Each Member's Needs
Why do members join your club? What are their individual interests, needs and backgrounds? Do any two members have precisely the same interests, income...
Retention Edge
Clubs Need Their 2010 Resolutioners To Keep Their New Year's Resolutions
In January, your club probably was full of hopeful exercisers following through on their New Year's resolutions. The parking was tight, lockers were full...
Smart Design
Walkers Are More Likely to Join Clubs If We Design Features Around Them
We've all heard the mantra exercise is medicine. We hope that truism will boost the profitability of fitness facilities and the number of memberships,...
