Boutique clubs, such as Ruff Fitness in Hagerstown, MD, are causing big-box clubs to make some changes. Photo courtesy of Ruff Fitness.
Boutique fitness clubs are everywhere these days. In fact, boutiques made up 21 percent of the club market in 2013, according to IHRSA's 2014 Health Club Consumer Report. Their proprietors are beginning to sense a trickling up, of sorts, on the operations of big-box gyms. From an increase in niche equipment and a wider array of group exercise classes to membership options and marketing, larger club operators are borrowing bits of wisdom from boutique models. The word ...
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