FORT COLLINS, CO — Looking for the latest consumer trends when it comes to spas? Check out a few of the results of the latest annual Spa Association Industry Study, conducted by Opinion Site Research.

  • 47 percent of those surveyed have never been to a spa

  • 62 percent don't go to spas because they are too costly

  • 55 percent prefer to go to a spa with a friend rather than go alone

  • 73 percent favor a day spa close to home as opposed to a destination or spa vacation

  • 38 percent of respondents chose a spa based on the quality of service

  • 46 percent said service quality was the primary reason for returning to a spa

For more study results visit www.thespaassociation.com.