Selectorized equipment is a mainstay in clubs today and is ideal for almost any user — from beginner to advanced. The equipment comes in many shapes and sizes to accommodate a variety of lifts and exercises and can target one muscle group or several muscle groups.
FreeMotion offers the EPIC Strength™ selectorized equipment. The EPIC Strength line utilizes never-before-seen features and an ergonomic design to improve upon traditional strength training. The enclosed, oval-shaped weight stack limits access to moving parts for safer function. Technologies include CAM2 design and new movement patterns to allow for exceptionally smooth, natural exercise. Each machine requires minimal adjustments for easy entry and exit. The distinct design offers a unique look, enhanced comfort and additional safety. Contact: FreeMotion Fitness, 1096 Elkton Dr., Suite 600, Colorado Springs, CO 80907; phone: 877-363-8449; fax: 719-955-1104; www.freemotionfitness.com.
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For more than 20 years, Gervasport has been innovating new products to improve the movements and ergonomics of each exercise. The company has the industry's first 360-degree double-jointed handles, crowned steel pulleys, 1.5 Kevlar belts, and micro-adjustable handles for precise seat adjustments. These are only some of the features that make Gervasport a legend in Europe and now it is available in America, including its newest cutting-edge “Unilateral” line. A sleek, unique look, with durability and prices well below other brands makes Gervasport stand out above the competition. With more than 150 machines in more than 200 powder-coated frame colors, 30 colored weight stack covers that are fully enclosed and 20 upholstery colors that can be solid or two-toned, the choices are endless. Contact: Gervasport America, 34650 Melinz Pkwy, Eastlake, Ohio 44095; phone: 866-Go-Gerva or 440-951-4095; fax: 440-951-4308 e-mail: firstname.lastname@example.org; www.Gervasportamerica.com.
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HOIST FITNESS SYSTEMS
The HOIST CL series of strength training equipment combines premium components and comprehensive features designed to accommodate a wide array of users. Each of the units in this aesthetically pleasing line incorporates a durable powder-coated frame, constructed from 2-inch × 4-inch, 11-gauge steel, and incorporates the HOIST proprietary SilentSteel weight stack, which works in conjunction with a Kevlar belt to provide smooth and quiet operation. Standard features of this line include adjustable range of motion; intuitive one-touch adjustments; slip covers in main wear areas; a color-coded-axis of rotation locator; and a choice of 2.5-pound or 5-pound incremental weights. The CL series is in use by universities, all branches of the U.S. military and hundreds of fitness and health clubs worldwide. Contact: HOIST Fitness Systems, 9990 Empire St., San Diego, CA 92126; phone: 800-548-5438; www.hoistfitness.com.
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The Keiser Air series consists of 22 different machines. There are 10 upper body machines, 11 lower body machines and two torso machines. Keiser's pneumatic technology features one-pound increments, small footprint, fingertip resistance control, digital displays, low intimidation and the ability to exercise at both slow and fast speeds safely. Contact: Keiser Corporation, 2470 S. Cherry Ave., Fresno, CA 93706; phone: 800-888-7009; fax: 559-256-8100; email@example.com; www.keiser.com.
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MedX has formulated its medical exercise technology into The Core Spinal Fitness System™, a package of equipment delivering the fundamentals of spinal health strength, stability, flexibility and endurance. Core development, the company contends, is the foundation of all fitness. This concept is explained in a 20-minute instructional DVD hosted by Joe Cirulli, a former IHRSA president and a club owner in Gainesville, FL. Contact: The Core Spinal Fitness System by MedX, 1401 NE 77th St., Ocala, FL 34479; phone: 866-814-0719; www.CoreSpinalFitness.com.
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TuffStuff has introduced the first mechanical dumbbell spotting machine, the PowerSpot. It is available in a selectorized or a plate-loaded version. It is safe, reliable and smooth. Special attention was given to the biomechanical functions to provide user friendliness and natural free moving, multidirectional movement. A patent-pending spotting mechanism and pressing system is fully adjustable to any user height. It includes a multipurpose bench with decline, flat to full upright positions. Contact: TuffStuff, 1325 E. Franklin Ave., Pomona, CA 91766; phone: 888-884-8275; fax: 909-629-4967; www.tuffstuff.net.
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Check out these products and technology topics for the rest of the year:
August: Nutritional supplements
September: Plate-loaded equipment; day spa products
October: Sporting life including basketball, inline skating, volleyball, tennis, golf, tanning booths and services If you would like to be listed in any of these upcoming categories, e-mail firstname.lastname@example.org.