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As I mentioned last month in this column, we have relaunched our Web site (www.fitnessbusinesspro.com) with a new look and a lot of great new content, including a blog about the Club Industry 2006 show (you can still see what you missed by visiting www.clubindustryblog.blogspot.com), late-breaking news, industry statistics, the Top 100, resource pages, a search option, classified section, Job Zone and how-to columns covering personal training, marketing, sales, spas and programming. Soon, we will launch an Ask the Expert page. We hope this new offering will allow you to ask all those questions you've wanted to ask but didn't know who to turn to.

We'd like to hear from you about what areas of the industry you want more guidance in and information about. Do you want more industry statistics? If so, what statistics are of most interest to you? Do you want more how-to information? If so, in what areas? Would you watch a streaming video of an interview with a top-level executive at a fitness company? If so, who are you most interested in hearing from and what do you want to know from them? Are you interested in free Webinars? If so, what topics would draw you to the Webinar?

The Internet allows us to do so much more than we can do in the printed page. In particular, it allows us more interaction with you in a more timely manner. We want to ensure that we are using this technology to its full potential so that we can serve you in every way possible. Please take some time to e-mail me at pkufahl@prismb2b.com with your thoughts about how we can make our Web site “the” resource in the industry and help you increase your business.

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In This Issue: May 2012 View All Past Issues

Cover Story

The Business of Corporate Fitness

Focusing on the corporate fitness market can present a revenue opportunity.



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