Casey Conrad, founder of Healthy Inspirations, shared ideas about how to create a profitable weight loss program during her session at the Club Industry show. Here are some of the tips that Conrad offered.
-
Give the weight loss program a different name and advertise it separately from the club.
-
Determine if you want to target new members or existing members.
-
Since the majority of weight loss clients are women and some women are uncomfortable exercising in front of men, consider sectioning off a space specifically for the weight loss program by using plants and dividers. This could help clients feel more comfortable attending the weight loss program and working out at your club.
-
Give your weight loss clients personalized attention when they're working out on the equipment so they don't feel intimidated.
-
Hire people who have had difficulty losing weight so they will have empathy and understanding for your clients.
-
Create a program that can be duplicated easily and with consistency.
-
Weigh your clients three times a week rather than once a week so they will be held accountable for their weight loss or gain.
-
Set attendance requirements and follow up with the customers. If a client doesn't show up for a session, call him or her to remind him or her to come into the center.
-
Ask the clients to sign a success agreement that states that your club has the right to contact them if they don't show up for weigh-ins or consultations. Then if they tell you they don't want to come in anymore, mail them a copy of the success agreement.
-
Plan convenient, family-friendly meals.
-
Ensure clients stay properly hydrated by giving them a water bottle with your club's brand name on it at the beginning of their session.
For more information on the conference sessions, visit our blog at www.clubindustryblog.blogspot.com.
