With social media, clubs now have the ability to reach a much more targeted audience with a lower cost per lead. Clubs also can reach potential members online without spending any money on advertising. Photo by Thinkstock.
With online marketing, club operators have more opportunities than ever to reach potential members. From buying ads on Facebook to posting videos on YouTube, club operators are reaching out through the Internet and shifting their advertising from print and direct mail to social media and online advertising. Although social media is opening new ways to reach customers, clubs owners are learning how to use it to get the best return on investment. Many clubs are using social media to let people ...
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