November 1, 2010
First Word
Members Need to Know Who You Are
Some of your customers call me. Some of them e-mail me. Some of them simply post comments on our website. Most of them have a complaint of some sort about...
Articles
Attendees Soak Up New, Different Club Industry Show
CHICAGO Change was afoot at the 2010 Club Industry Conference and Exposition last month. The show was a day shorter, the keynote addresses started a bit...
Bally Suit Rekindles Past Leadership, Woes of Company
CHICAGO Times are different these days for Bally Total Fitness, which transformed from a publicly traded company on the New York Stock Exchange to a private...
ZX Fitness Tries to Shed Old Image
CHARLOTTE, NC ZX Fitness inherited all the members of the clubs formerly known as Peak Fitness. It also inherited Peak's past baggage. ZX Fitness President...
Planet Fitness Gets Renewed Energy from GE, Ad Campaign
NEWINGTON, NH No, Planet Fitness didn't get the private equity partnership it had been seeking earlier this year. But it did receive an influx of money...
What Do You Want Your Club to Be Known For?
A few years ago, John McCarthy, the former executive director of the International Health, Racquet and Sportsclub Association (IHRSA), wrote an article...
Customer Loyalty Creates Customer Retention and Long-Term Value
In the health club business, many of us pride ourselves on our service and hospitality. And we are much better at customer service today than we were...
A Club's Colors and Design Scheme Should Work to Support the Brand
The old saying that branding is global and selling is local basically means that your company's brand has to be instantly identifiable, possibly worldwide,...
Funding 101: Creative Funding for University Rec Centers
Some rec center directors are finding themselves in a bit of a bind these days. Students come to college looking not just for superior academics but also...
The 2010 Athletic Business Conference
There is little wonder why the fitness industry is holding another trade show in San Diego this year. After all, the Sporting Goods Manufacturers Association's...
Fabiano Designs Creates a New Look For Anytime Fitness Franchises
HASTINGS, MN Rudy Fabiano's company, Fabiano Designs of Montclair, NJ, has been busy lately with at least two big projects. ...
Lifestyle Family Fitness Sells Les Mills South East
ST. PETERSBURG, FL After four years as the Les Mills South East distributor, Lifestyle Family Fitness has sold the business to Les Mills International,...
Cybex Looks on the Bright Side after Q3 Earnings Report
MEDWAY, MA CEO John Aglialoro is focusing on some good news at Cybex, despite the company's third quarter $15,000 loss, which he says was mostly due to...
Star Trac Says It Will Not File For Bankruptcy
IRVINE, CA -- Rumors have been swirling around Star Trac for months—one being whether the company will file for bankruptcy...
