More Changes Made at Star Trac
advertisement
Interact With Us
Best of 2011
Top Stories of 2011
The most popular stories of 2011. Did your favorites make our list?
Resource Center
Buyers Guide
Find industry businesses by product or service categories, view company profiles and more.
Club Industry Trade Show
Club Industry Show and Conference, held each October, is the premier event for fitness and wellness professionals. Find out more about Exhibitors, Events, and Education.
Industry Events & Trade Shows
The industry-wide calendar features listings for educational events, trade shows and more.
Classifieds
View classified ads for health club equipment and services, plus business opportunities and job postings.
Current Issue
Read stories from the latest print issue of Club Industry magazine.
Club info and News
Read news about some of the biggest names in the industry.
- 24 Hour Fitness
- Anytime Fitness
- Bally Total Fitness
- Crunch Fitness
- Club One
- Curves
- Equinox
- Gold's Gym
- Health Fitness Corp.
- LA Fitness
- Life Time Fitness
- Lifestyle Family Fitness
- Planet Fitness
- Plus One Management
- Powerhouse Gyms
- Snap Fitness
- Spectrum Athletic Clubs
- Sport & Health
- Town Sports International
- Sports Club Co.
- Urban Active
- Wellbridge
- Western Athletic Clubs
- World Gym
E-Newsletter Signup
Breaking news on the industry, people on the move, mergers and acquisitions and much more. Delivered weekly.
Larry Domingo, executive vice president of global sales for Star Trac, has left the company.
Domingo, who joined Star Trac in 2009 after spending 12 years as vice president of sales at Precor, says he will focus his attention on his consulting company, Sherpa Sales Consulting, which he founded in 2009.
Domingo primarily served as Star Trac’s national sales manager. He says he proposed a move from the Irvine, CA-based company a few months ago.
“I like (Star Trac CEO) Michael Bruno a lot, and I look forward to continuing to work with Star Trac from the outside,” Domingo says. “I really enjoy the products. There’s a lot of people I’ve gotten close to over time and actually hired some great friends that are still with the company and made some great friends. I think as you’re trying to turn a company around, you’ve got to right-size it and downsize it. I think it’s a better match [for me] on the outside of Star Trac.”
Domingo was instrumental in Star Trac forming a partnership with Advantage Fitness Products, which had been a commercial distribution partner for Precor.
“This is what [Domingo] has decided is best for him, and I think it is a great win for him and a great win for us,” Bruno says of the move. “He’s still part of the Star Trac family.”
Domingo has been replaced by John Sweeney, a regional sales manager who has been with Star Trac since 1995.
“John is a rock,” Domingo says. “Loads of experience. Very coachable. Very capable. I expect great things from John.”
Bruno says there have been other personnel changes in the company, although he did not get into specifics.
“There’s been other people let go,” Bruno says. “We’re downsizing. We’re trimming the fat.”
One industry insider says the personnel moves relate to Star Trac’s moving more of its production to its Land America plant in Xiamen, China, which Bruno owns. Star Trac currently operates 60 percent of its production at the plant. That production is expected to grow to 75 percent by June and 90 percent by the end of the summer.
Want to use this article? Click here for options!
© 2012 Penton Media Inc.
Acceptable Use Policy blog comments powered by Disqus