Woodinville, WA — Precor has sold ClubCom to Zoom Media & Marketing, a New York-based provider of targeted out-of-home media and promotional programs for brand advertisers in the United States and Canada. ClubCom, a provider of customized digital media networks for the fitness and bowling industries, had been part of Precor's fitness division since 2004. Terms of the private transaction were not disclosed.
ClubCom operates digital media networks in more than 1,600 venues globally. ClubCom broadcasts customized music video programming, TV advertising, digital signage communications and venue content through overhead video displays, central sound systems and personalized TV screens attached to fitness equipment.
ClubCom will continue operating under its brand, and no changes in management or staff levels are anticipated.
Additionally, Zoom signed a partnership agreement with Precor, an Amer subsidiary based in Woodinville, WA, to continue to integrate ClubCom's product line with Precor's commercial fitness equipment.
“We are thrilled to acquire a company that will provide us with such strong technical expertise, programming content, creative services and sizable growth opportunities,” says Francois de Gaspe Beaubien, chairman and CEO of Zoom Media & Marketing.
Paul Byrne, president of Precor, says: “We are excited to have a partner like Zoom Media to help us drive our core business of providing exceptional products to the fitness industry. Integrating ClubCom's entertainment systems into our equipment has allowed us to create an enhanced experience for our gym customers and their members.”