The online bidding that consumers have become accustomed to in the travel industry is now moving into the fitness industry with the launch last month of GymBids.com.

The online lead generator for health clubs works a bit differently from some of the other online lead generators. Clubs registered with the site receive notification when someone in their area registers on the site for information. Clubs then start “bidding” on the potential member, offering deals only advertised to GymBids.com users.