Club operators who are clients of ASF International and InTouch Technology now have less work to do thanks to a partnership between the two companies.

ASF International, Highlands Ranch, CO, and InTouch Technology, Vancouver, BC, Canada, entered into a partnership earlier this month in which ASF’s clients can use InTouch’s Communication Management system TouchPoint to communicate with their leads. All relevant information will transfer from TouchPoint directly to the ASF International Online Business Center, which means no double entry of information is necessary.

“We’re always looking for ways to improve our software operations, and TouchPoint helps our customers reach out a minimum of seven to 11 times to each lead and member, which is crucial to increasing sales,” says Sean Kirby, ASF’s national sales director.

The InTouch web-based application sends out branded e-mails, text messages and schedules staff follow-up calls and activities.

The partnership is especially exciting for many of ASF’s Gold’s Gym clients who also had invested in the TouchPoint system. Requests from this group led ASF to look into the integration, says Rachelle Dodge, marketing assistant with ASF.

“A lot of times, we get improvements in our software trying to accommodate requests from our clients,” Dodge says. “We want to try to change our system to work better for them rather than them redesigning how their departments work. If we can accommodate a request, we try to do so.”

Some Gold’s clubs did beta testing of the integrated systems, Dodge says.

For club operators who didn’t invest in InTouch but have ASF, the ASF system already allows club operators to enter a prospect into the prospect database and track them in several ways, including the lead source and their primary interests. The ASF system also allows operators to schedule follow-ups and run reports on a daily basis so their sales staff have daily action plans.

With the integration of the InTouch system, ASF clients can now click just one button to pull information from TouchPoint into the ASF system, eliminating the need to re-enter data.

“With our software being online based, we can make adaptations to it and make it live quickly,” Dodge says.

Clients of InTouch and ASF must call ASF if they want the integration option so that ASF can activate it and train them how to use it.

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