Insanity Creator Shaun T and Beachbody Get Consumers Ripped in 25 Minutes with Latest Program - FOCUS T25

This press release was provided by Beachbody. The Club Industry editorial staff was not involved in the creation of this content.

Beachbody, the Santa Monica, Calif.-based developers of popular at-home fitness franchises INSANITY® and P90X®, announced today the addition of another exciting home-exercise program to their line-up of industry-leading products with the launch of Focus T25™, the latest brainchild of training expert Shaun T and arguably the most time-efficient and effective exercise program ever developed.

Designed for busy fitness enthusiasts looking to “Get It Done” without spending hours in a gym, Shaun T’s new program promises full-body transformations in 25 minutes a day, five days a week.  Consumers will be asked to FOCUS in each workout, skip the rest and put forth maximum effort to get body-sculpting results in a very short period of time. The intensive 25-minute, ten-week program is organized in two phases, each with a specific objective.

The Alpha phase is the first five weeks, featuring five workouts designed to build a foundation of cardio, total body strength and core fitness.

The Beta phase is the next five weeks, five more routines with a focus on core strength and creating six-pack abs.

“The number one reason people don’t reach their fitness goals is lack of time,” said Shaun T, creator of T25 and the world-famous INSANITY program. “With Focus T25, the workouts are tight and efficient. But they are as intense as anything I’ve ever created, and that's exactly why the program works. I made every minute count."

The science supports the effectiveness of shorter workouts with higher intensity: A 2012 study in the American Journal of Physiology, as well as several others, has proven 30-minute training sessions provide equally, if not more effective results than 60-minute sessions.  Taking this approach, Focus T25 is completed in the time it typically takes to go to the gym and change, delivering an hour’s worth of results in less than half the time.  The five day a week workout series demands commitment, requires minimal equipment and offers a modification for every move, allowing busy people to get into the best shape of their lives by working at their own fitness level throughout the intense 25-minute workouts.  By keeping the users’ heart rate up and in the fat-burning zone throughout the 25-minute workout, Shaun T’s latest program delivers the results consumers are looking for, helping them transform their bodies without wasting time. 

“Even though I run Beachbody, as a CEO, I find it challenging to fit a full hour routine into my day,” said Carl Daikeler, CEO of Beachbody, LLC.  “Selfishly, I have been more excited about the launch of Focus T25 for my own benefit than any program we’ve created since P90X!”

Available at or through a Team Beachbody Coach, Focus T25 consists of 11 high-intensity, zero rest workouts, a Quick Start Guide, Alpha and Beta Workout Calendars, B-Lines Resistance Band, Five-Day Fast Track Guide, and the Get It Done Nutrition Guide. Just as simple and efficient to follow as the workouts, the Get It Done Nutrition Guide breaks down five meals each day into five simple ingredients, each only taking five minutes to prepare.  The complete Focus T25 Base Kit is available for $119.85 and includes a 30-day money back guarantee.  For more information on Focus T25, visit or

About Beachbody, LLC

Founded in 1998 by Carl Daikeler and Jon Congdon, Beachbody, LLC, operates and The Santa Monica, California-based company is the creator of the nation's most popular fitness and weight loss solutions including P90X®, Insanity®, Brazil Butt Lift®, Slim in 6®, Turbo Jam®, Hip Hop Abs®, and Power 90® among many others. Beachbody® programs combine challenging DVD-based workouts with easy-to-follow diet guidelines, nutritional supplements including its breakthrough health shake called Shakeology®, (AKA “The Healthiest Meal of the Day®”) and the clinically proven 21-day cleanse known as the Ultimate Reset®, and an unparalleled customer service and peer-support system. In fact, Beachbody has expanded this support system through, which includes a network of thousands of independent "Coach" distributors as well as a dynamic online support and fitness community. The company's expansion into the beauty category includes the popular Derm Exclusive® brand which provides a healthy alternative to in-office anti-aging procedures. The corporate mission is to help people achieve their goals and enjoy healthy, fulfilling lives.

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